Jun 11, 2013
From the Advisory Institute
Technology is providing brick-and-mortar retailers with innovative ways to seize strategic opportunities. Once thought to be in danger of becoming obsolete, brick-and-mortar stores are now viewed with newfound potential, and somewhat ironically, this is largely being driven by what was once perceived as a threat to retail's traditional business model: new technology.
Many retail stores are leveraging technology to provide outstanding customer service and increased personalization, all in an effort to make their stores more exciting, entertaining and emotionally engaging. It is, therefore, important not to overlook that the ongoing evolution within the retail industry contains a brick-and-mortar component, not just a virtual one.
This article explores:
- Innovative trends within the brick-and-mortar retail space
- Factors to consider when deploying an omnichannel strategy for the customer experience, brick-and-mortar, online shopping and all digital points to be seamlessly integrated