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The new normal of consumer behavior and how to respond

Jul 29, 2014
From the Advisory Institute

After years of focusing on cost management, companies have pivoted with a renewed focus on growing the business. And they face a new landscape of consumer attitudes and behaviors—one that is vastly different than before the Great Recession.

In this new normal, companies are looking for answers to important questions. For example:

  • How can they engage most effectively with consumers?
  • How can they create a customer experience that drives acquisition and loyalty?
  • What core marketing capabilities do they need—today and in the future—to secure their position and take share from competitors?

It comes down to understanding the new normal of consumer behavior—and navigating it with the right brand vision, customer insights, multichannel engagement and technological agility.

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