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Mobile Must Transform Customer Experience, Not Merely Simplify Communication

Oct 14, 2014
From the Advisory Institute

In this interview with Mobile Marketer, KPMG LLP's Alton Adams discusses research conducted by KPMG in mid-2014 that found that CEOs expect their companies to be significantly more customer-focused over the next three years.

As companies strive to be more customer-centric, embracing mobile communications will be an important strategy. The article provides insight into

  • the need to link together technology, marketing and communications departments
  • how to foster innovation
  • making sure that mobile does not simply bring customers to a bad experience faster.


Read Mobile Must Transform Customer Experience on the Mobile Marketer website.