As competitive pressures mount, organizations of all types and sizes are starting to think about how they might better leverage their data to drive growth.
Senior executives increasingly view data and analytics (D&A) as a top business priority and crucially important to their growth strategy.
The organizations that are able to connect their internal and external data to achieve a 'single view' of their customers will enjoy significant competitive advantage in the future.
Read the report to discover the findings of a KPMG commissioned survey of more than 210 senior executives from across Australia, China, Indonesia, Singapore and the Philippines. Included are valuable insights and practical tips from KPMG D&A professionals.