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Send IT Staff to Customers to Devise New Product Ideas

Jun 08, 2015
From the Advisory Institute

KPMG's CIO Advisory Principal Matt Bishop and Boston Scientific's CIO Rich Adduci help Wall Street Journal blogger Kim Nash share in this article on getting the IT staff into the field in order to spark innovation, engender customer service, and build business knowledge for the technology staff. 

"IT folks enjoy it because they're in problem-soving mode outside the four walls of their own organization. Having a novel problem is way more exciting than a bump in the paycheck for some." — Matt Bishop, KPMG CIO Advisory

Read Boston Scientific Sends IT Staff to Customers to Devise New Product Ideas on the Wall Street Journal website (WSJ login required).