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Dynamic Market Response: A Business Model Approach for Responding to Market Change

Apr 17, 2015
From the Global Energy Institute

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Rapidly changing market dynamics have caused many Oil & Gas firms to transform their operating models to become more open to change, drive better customer value, enhance financial performance, and maintain their competitive position. A Dynamic Market Response (DMR) approach offers an integrated methodology to making operating models more nimble and able to adapt quickly to market changes.

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