United States

Partnering with patient groups - Develop mutually beneficial relationships between industry and patient representative bodies

Apr 04, 2017
From the Healthcare & Life Sciences Institute

Customer experience is one of the main focuses for businesses in every sector. Many life sciences firms are looking to patient groups to inject that true customer focus into their strategy; the successful ones are carefully crafting their methods of engagement to optimize patient outcomes  and create a compelling case to payers. From improving patient outcomes to refining business models, in this paper we explore what the impact is across the value chain.