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The clockspeed dilemma

Dec 07, 2016

clockspeed

What does it mean for automotive innovation?

In the last 100 years, the auto industry has been at the forefront of innovation, building a powerful base of knowledge along the way. And yet, despite all this astonishing innovation, we believe the next decade will produce as much change as the previous century. In less than five years, cognitive computing has advanced from a novelty to a commercialized means for solving problems. Combined with near-record levels of capital investment in startups, the picture becomes clear: we are entering a time of accelerated innovation, at a pace unprecedented in modern history. For companies to thrive in this new environment, they must solve what we call “the clockspeed dilemma.

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