Oct 14, 2014
From the Advisory Institute
In this interview with Mobile Marketer, KPMG LLP's Alton Adams discusses research conducted by KPMG in mid-2014 that found that CEOs expect their companies to be significantly more customer-focused over the next three years.
As companies strive to be more customer-centric, embracing mobile communications will be an important strategy. The article provides insight into
- the need to link together technology, marketing and communications departments
- how to foster innovation
- making sure that mobile does not simply bring customers to a bad experience faster.
Read Mobile Must Transform Customer Experience on the Mobile Marketer website.