In coming years the automotive sector will need to achieve a fine balance between its traditional product- and technology-driven past and a future consisting of lifestyle-oriented, connected consumers continually seeking the next big thing. This webcast will examine how Automotive organizations are focusing on positioning themselves halfway between these two imperatives.
Below are some key findings that participants will be able to take away from the webcast:
Mobility Culture – What is driving consumer demand? The winds of change are sweeping through mobility culture, with growing demand for new services from ever more sophisticated customers – not just in mature markets around the world.
Technological Fit – Are companies betting on the right technologies? Focusing solely on the further development of the internal combustion engine could mean the main global automakers fall behind their more innovative rivals.
Business Model Readiness – Is the industry set for an unstable mobility eco-system? As more players join the mobility market, it is vital for companies to both diversity and differentiate to maintain success.
Prepared to Harvest – Who is best positioned for sustainable growth? In the medium term, the traditional OEMs are forecast to maintain their dominance, but it’s vital they prepare for a more disruptive future in the long term.