Jun 27, 2016
From Advisory Institute
Consumers today are vastly different than their counterparts of ten years ago. Over the past decade, consumers have experienced a dramatic shift. The impact of unemployment and a sluggish economy has resulted in consumers prioritizing thoughtful purchasing over conspicuous consumption.
Peer reviews and input on products combined with a concern for environmental sustainability further round out an emerging consumer profile organizations must acknowledge and address.
In this podcast on current trends in consumer behavior, Alton Adams, Principal and Customer Insights Lead of KPMG LLP's Customer & Operations Practice, discusses:
Duration: Approximately 13 minutes. Activate the recording with the play button over the image.
For additional insight on the new landscape of consumer attitudes and behaviors, read The new normal of consumer behavior and how to respond.