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The new normal of consumer behavior

Jun 27, 2016
From Advisory Institute

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The new normal of consumer behavior
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From the Advice Worth Keeping podcast series
Hosted by Stan Lepeak, Global Research Director,
KPMG LLP Management Consulting

 

Consumers today are vastly different than their counterparts of ten years ago. Over the past decade, consumers have experienced a dramatic shift. The impact of unemployment and a sluggish economy has resulted in consumers prioritizing thoughtful purchasing over conspicuous consumption.

Peer reviews and input on products combined with a concern for environmental sustainability further round out an emerging consumer profile organizations must acknowledge and address.

In this podcast on current trends in consumer behavior, Alton Adams, Principal and Customer Insights Lead of KPMG LLP's Customer & Operations Practice, discusses:

  • The importance of brand promise reflecting consumer concerns 
  • The role of data and analytics in providing an in-depth understanding of consumers
  • The concept of multi-channel mastery for organizations structuring their marketing messaging 

 

Duration: Approximately 13 minutes.  Activate the recording with the play button over the image.

 

For additional insight on the new landscape of consumer attitudes and behaviors, read The new normal of consumer behavior and how to respond.

 

 

For more Advice Worth Keeping, view the full list of podcasts and visit the Reality Check blog.

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