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Competing for growth: Creating a customer-centric connected enterprise

Dec 06, 2017
From Advisory Institute

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Competing for growth: Creating a customer-centric connected enterprise
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From the Advice Worth Keeping podcast series
Hosted by Stan Lepeak, Global Research Director,
KPMG LLP Management Consulting

 

At a time when customers are more connected, empowered and demanding than ever, most companies know they need to create an excellent customer experience in order to compete. While organizations can envision a great customer experience, many struggle to execute against their vision and generate a credible return. This is largely because they’re focused only on customer-facing operations — and not aligning the rest of the enterprise to the strategy.

High-performing organizations recognize that to become truly customer-centric, they must connect their front office with the middle and back office, enabling the entire enterprise to deliver the promised customer experience. KPMG refers to this level of maturity as the “connected enterprise,” and it goes far beyond cross-channel interactions.

In this podcast, Julio Hernandez, head of KPMG’s U.S. Customer Advisory practice and Global Customer Center of Excellence, and Stan Lepeak discuss:

  • How to start becoming a connected enterprise
  • The eight capabilities companies should be investing in simultaneously to drive profitable growth
  • Key stakeholder’s that should be connected to differentiate and win in the battle for growth
  • And more!

 

Duration: Less than 13 minutes.  Activate the recording with the play button over the image.

 

Additional insights

For more on creating a customer-centric connected enterprise, read Competing for growth

KPMG can help create a customer-centric business, so you can put the customer first and compete in the digital age.

 

For more Advice Worth Keeping, view the full list of podcasts and visit the Reality Check blog.

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