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Top trends for 2018: Winning with customers

Dec 13, 2017
From Advisory Institute

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Top trends for 2018: Winning with customers
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From the Advice Worth Keeping podcast series
Hosted by Stan Lepeak, Global Research Director,
KPMG LLP Management Consulting

 

In an age of e-commerce, customers have more power than ever before. And in order to drive profitable growth and compete for the future, successful organizations must prioritize a customer-centric perspective.

In the quest for customers, the battle ground is the customer experience. How will you engage your customers and go to market? How will you craft a satisfying experience for your customers and how will you take care of them afterward?

In this podcast, Julio Hernandez, head of KPMG’s U.S. Customer Advisory practice and Global Customer Center of Excellence, and Stan Lepeak discuss:

  • What Apple, Amazon, and Chick-fil-A can teach about perfecting the art of the customer experience
  • How organizations are navigating both competition from new players in the marketplace and increasingly informed customers to compete for the future
  • How organizations are harnessing accelerated innovation and instant access to drive profitable growth
  • How CEOs can take advantage of emerging digital techniques to move their companies into the digital age 

 

Duration: Less than 13 minutes.  Activate the recording with the play button over the image.

 

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KPMG can help create a customer-centric business, so you can put the customer first and compete in the digital age.

 

For more Advice Worth Keeping, view the full list of podcasts and visit the Reality Check blog.

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