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Today’s job candidates are consumers who need the right value prop to work for you

May 08, 2018
From Advisory Institute

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Today’s job candidates are consumers who need the right value prop to work for you
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From the  Advice Worth Keeping podcast series
Hosted by Stan Lepeak, Global Research Director,
KPMG LLP Management Consulting


Not all that long ago, organizations were in the job seller’s seat. Candidates flocked to jobs that matched to their skills, offered some level of stability, or simply provided a paycheck. But talent acquisition has become a buyer’s market. Today’s job seekers have different priorities, needs, and desires. And through social media and sites like Glassdoor, they have easy access to information to help them decide if a company offers what they want.

In order to attract and retain the top talent they need to grow and compete, organizations need to carefully and purposely craft employee value propositions (EVP) that appeal to job candidates as consumers.

In this podcast, Matt Campbell, managing director in KPMG’s People & Change practice, and Stan Lepeak sat down to discuss:

  • Various consideration for developing a strong EVP
  • Why it’s critically important to tailor the EVP by roles and across employee life stages
  • The role HR must play in systematically designing, actualizing, and consistently reevaluating the EVP.


Duration: Less than 19 minutes.  Activate the recording with the play button over the image.


Additional insights

For more on the future of work, explore:

KPMG's talent insight series

More Advice Worth Keeping podcasts with Matt Campbell.


For more Advice Worth Keeping, view the full list of podcasts and visit the Reality Check blog.

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