United States

The value of purpose-driven work

May 01, 2018
From Advisory Institute

Loading the player...

The value of purpose-drive work
Download the audio file to use your device's media player.

From the Advice Worth Keeping podcast series
Hosted by Stan Lepeak, Global Research Director,
KPMG LLP Management Consulting


In classic thinking, companies are in business to turn a profit and return value to shareholders. But today’s employees are seeking more than just a paycheck in return for supporting their employers’ profitability trajectory: they are seeking purpose-driven work.

How important is purpose to employees and the businesses for which they work? A State of the American Workplace found that four in 10 employees are disengaged at work, which can lead to poor workplace culture, high turnover, and negative productivity. The results of a Northwestern University study found that organizations that are perceived as purpose-driven affect employees’ sense of meaningfulness at work. And a KPMG research study showed that 58 percent of companies with a clearly articulated and understood purpose experienced growth of 10+ percent growth as compared to their competitors.

In this podcast, Matt Campbell, managing director in KPMG’s People & Change practice, and Stan Lepeak sat down to discuss:

  • What purpose-driven work really means
  • What’s driving the purpose movement (hint: it’s not just Millennials)
  • Ways organizations can define and infuse a purpose culture.


Duration: Approximately 16 minutes.  Activate the recording with the play button over the image.


Additional insights

For more on the future of work, explore 

KPMG's talent insight series

The previous podcast with Matt Campbell, Living with bots in the workplace: What does that really mean?


For more Advice Worth Keeping, view the full list of podcasts and visit the Reality Check blog.

Subscribe via iTunes

Subscribe via RSS